Eau Sauvage by Christian Dior. Featured products are independently selected and linked to for your convenience. The whole room doesn’t have to know what scent you’re wearing. Pepper, Parklife or Purple Rain. Originally debuting in 1995, the best-selling fragrance strikes a delicate and pleasant balance of citrusy, floral and sweet. An American classic since 1978, Ralph Lauren Polo Green is for the star athlete who grew up and became a dapper modern gentleman. Don’t underestimate the power of a fragrance. Originally from Houston, Texas, I graduated from high school at the age of 16 before studying journalism at NYU. I’d recommend Sauvage for the one-bottle-only kind of guy given its balance and versatility. Wearing fragrance is nothing new. We picked one scent from each decade, starting with the 1950s, to trace how men’s tastes have evolved. As is the case with music, though, it often takes years (or decades) for a fragrance to garner the approbation it needs to be considered a bona fide classic. The noughties is often seen as a bit of nondescript decade, but it threw up a number of fragrances lauded for their originality and wearability. A staple of signature scents since 1994, L’Eau d’Issey is easily distinguished by its opening notes of yuzu, the Japanese citrus fruit, along with lemon and bergamot. Elsewhere, Tom Ford’s sunshine-in-a bottle Neroli Portofino and his perennially popular Oud Wood, Creed’s Aventus, and Dunhill’s acclaimed interpretation of modern masculinity, ICON, probably deserve a place on artistic merit. Easily spotted by its distinctive chiseled torso bottle, Le Male explodes with vanilla, mint and lavender. From Chanel’s reference chypre to Creed’s conquering Aventus, these are the most popular fragrances from every decade since the ’50s. In 2006, Hermès released a fragance named for what it was supposed to convey. Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. If prior designer fragrances relied on citrus and herbs for their crisp, refreshing scents, Polo represented a sharp turn away from that tradition. Spicy cedar wood, nutmeg and gray musk offer a distinct London accent, but it’s relaxed enough to work wherever you are in the world. rustans.com. Dolce & Gabbana’s first men’s fragrance, released in 1995, spoke volumes about the way guys saw themselves in the era of irrational exuberance. I was most recently the Deputy Digital Editor at Saveur, and previously served as Assistant Food & Drink Editor at Time Out New York. But in the same way that every decade throws up a few classic albums everyone seems to appreciate, each decade of fragrance has gifted its own olfactory Sgt. But instead of coming across as insouciant or overtly sensual, this fragrance’s underpinnings enable it work in a variety of settings, making it the classic it is today. Many have achieved hallowed status by being truly groundbreaking, while some have done it a la Ed Sheeran and earned their place in the fragrance hall of fame through sheer number of sales. All of these vintage scents are still in production, proving that some things truly never go out of style. Other pre-1960s fragrances regarded as true classics include Caron’s Pour un Homme de Caron, an aromatic lavender-based fragrance from 1934, which counts Tom Ford as a fan; Houbigant Fougère Royale, whose genre-defining, foliage-like greenness laid the foundation for modern men’s perfumery; and Guerlain’s Mouchoir de Monsieur, a dandyish spicy-floral fragrance often touted as the first fragrance aimed specifically at men, which dates back 1904. The modern men’s fragrance industry as we know it didn’t really come into its own until the sixties, when rising incomes gave men more spending power and advertising hit its stride, so it’s no surprise that some of the fragrance world’s most enduring classics come from this decade. If you buy something using a link on this page, Forbes may receive a small share of that sale. In reality, however, it’s their longevity on the shelf that marks them out as winners. Hermes’ Terre d’Hermes – a spicy and woody fragrance with mineral and flint notes – is a true contemporary classic, loved by pretty much anyone who sniffs it. Forbes and/or the author may earn a commission on sales made from links on this page. He also has his own blog groomingguru.co.uk. Released in 2010 by French couture house Chanel, it’s become the standard for the “blue,” or clean, aquatic scents that have become popular today. Calvin Klein’s iconic Obsession For Men, meanwhile, may have fallen out of fashion but is also a great option if you like upfront spicy, sexy fragrances with heaps of “nuzzle factor”.. Fresh thinking for the Nineties. Calvin Klein’s iconic Obsession For Men, meanwhile, may have fallen out of fashion but is also a great option if you like upfront spicy, sexy fragrances with heaps of “nuzzle factor”. Eau Sauvage is just as fresh as that cartoon’s attitude: it’s lemony, with hints of rosemary and vetiver, an earthy grass scent. Seductive is a favorite men’s cologne that’s perfect for romantic occasions and events. While the Chanel scent is more sexy and playful, Sauvage offers a bit of an edge with warmer peppery notes up-front to complement its bergamot citrus, and a sweet woody finish, fusing amber, cedarwood and vanilla. Dunhill Icon [Fall Fragrance] Fragrance Family: Woody Aromatic. Perhaps that’s because it’s so closely linked with the era’s trappings of success. It takes a certain energy to rock the fragrance, but if you can, you’re joining notable Colonia fans like Cary Grant. basketball has your michael jordans, magic johnsons, ect. You’ve probably smelled them before at some point in your life, whether you knew it or not. Subscribe Now: $39. © 2020 Forbes Media LLC. Its rich, heady combination of leather, jasmine sandalwood and amber means it smells as exotic and as distinctive today as it did when in launched in 1964, though it remains a scent that better suits older guys who are self-assured enough not to allow it to wear them. The trend was heralded by Davidoff’s best-selling Cool Water at the very end of the eighties – a classic which popularised the use of calone: a synthetic ingredient which lent a sea spray freshness to fragrances. Created in 1916, Colonia presents a musky, masculine base of woody vetiver, sandalwood and patchouli that opens up to lavender, Bulgarian rose and aromatic ylang-ylang. Read the Story, A version of this story appears in Gear Patrol Magazine: Issue Seven. In 2019, I worked with the Sunflower Mission, a non-profit educational organization empowering students in Vietnam, to create a scholarship for those studying hospitality and culinary-related fields. The legendary Aramis, meanwhile, broke new ground as the first prestige men’s fragrance to be sold in department stores. Dolce & Gabbana Light Blue. Paco Rabanne’s wildly successful 1 Million, Dior’s Johnny Depp-fronted Sauvage, and Chanel’s Bleu de Chanel might yet claim their place in the fragrance hall of fame, like Boss Bottled, thanks to stratospheric sales alone. You may opt-out by. This attempt to bottle the essence of an Italian lover produced an award-winning fragrance that men still wear today. The dominant note here is vetiver—which, for reference, has been called “the fragrance of soil”—layered with cedarwood, cashmere wood and musk. Nearly 25 years later, it’s still a favorite of young men who want to turn heads and take numbers. Givenchy Gentleman also launched in the middle of the decade and remains one of the best patchouli-based fragrances there is – few modern perfumes can match its muscular, sexy-as-hell earthiness. Much like some men prefer Grunge over Grime, some fragrance lovers are going to prefer Gucci Guilty over Givenchy Gentleman. Think of it as the Coldplay of eau de toilettes. Wear any of these classics and you instantly signal your scent smarts to the world.
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