Durga goes on to spy on several other people she finds interesting and eventually assembles them into her “crew”.
" I Love Bees not only received coverage from gaming publications, but attracted mainstream press attention as well. Tuesday, November 02, 2004.
© 2020 ARGNet: Alternate Reality Gaming Network Policies, on Halo 2’s “I Love Bees” Alternate Reality Game, Halo 2’s “I Love Bees” Alternate Reality Game. I especially love Ellis Peters and the Brother Cadfael books and Alexander McCall Smith and the Precious Ramotswe books. During the summer of 2004, the website www.ilovebees.com was used as a publicity site for Halo 2, with the site being pointed to by an advertisement for the game played alongside movie trailers. When the number reached 777, the AI, as played by a voice actor instead of a recording, would begin to interact with the players through the payphones. In the Chat with I Love Bees creators it was revealed why Melissa crashed into www.ilovebees.com. The subheading on Dana's blog references a, If you visit ilovebees.com now, it will redirect you to. to gain access to the event. Those wishing to read more about the i love bees ARG should visit the I Love Bees Wiki, especially: Halo 4 : King of the Hill Fueled by Mountain Dew, The Art of Halo: Creating a Virtual World, The Great Journey: The Art of Building Worlds, An IRC channel devoted to discussing the ARG, "I Love Bees" Nominated for a Webby Award, https://www.halopedia.org/index.php?title=I_love_bees&oldid=1374981. Unfortunately I refuse to use the word ‘transmedia’ even though I can’t find a decent replacement. Albeit, I Love Bees was not perfect- the end-game events could have been aimed at beekeepers only, the axons became a bit repetitive towards the end, the puzzle difficulty for the most part was a little on the easy side and maybe if there were a little less people playing it, those who did so would enjoy it more. I Love Bees Start Date August 2004 End Date November 2004 Status Archived Online Mirror website Wiki ? Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. Yes ‘World Wide Wed puzzle’ was the name I used. I Love Bees managed to appeal to an incredibly extensive fanbase, a tiny section being of Hardcore ARG’ers, mainstream gamers, cryptologists, traditional puzzle solvers, matrix fans, Sci-Fi lovers, and of course, Halo Fanatics. In the late nineties I set up, ‘Wuzzle the WWW puzzle.’ This involved buried clues on websites, I blagged prizes from online web shops – not that there were many around back then. " With the exception of one leading to the Pacific Ocean, all of the coordinates led to payphones.
The Bees would not make the cut. It seems like everyone will live happily ever, but then the Covenant invade Earth as Halo 2 begins. On July 23, 2004, Halo fans saw a flickering URL in the Halo 2 Cinematic Trailer that led them to a website that appeared at first glance to be hacked. Besides looking at the odd snippet of information through corrupted pictures and jarbled text, all the players could do was wait on tenterhooks until July 27th, on which “Network Throttling would erode…”.
Dana claimed that she built the ilovebees site for her Aunt Margaret and recently her site got in this bizarre state and asks if anyone could help her.Dana more or less acted as a narrator in the game, describing …
( Log Out / A stray thought about bees surfaced in her subconscious mind, and she landed in the I Love Bees website server to make her recovery.
The soundfiles had something to do with Melissa broadcasting messages to her crew with regard to her accident, in the hope that they could help repair the damage, and served as a medium to further advance the story.
In an effort to survive and contact any surviving allies, Melissa transfers herself to a San Francisco-area web server, which happens to host a bee enthusiast website known as I Love Bees. The audio drama consists of recordings taken by Durga in 2552, explaining what's going on in the future.  A message on the frontpage directed viewers to the blog of a girl named Dana Awbrey. I’ve explored ways to bring treasure hunts online, and there are a few things like this around – Geocaching is the best use of technology to reinvent treasure hunts. Players would provide their usernames, choose ranks, and improvise proof (e.g. 42 Entertainment had previously created the first ARG, The Beast, which had been used to promote the movie A.I.. Other members of the I Love Bees team included Sean Stewart, a World Fantasy Award-award-winning author who served as I Love Bees' writer, and Jim Stewartson, I Love Bees' technical lead who produced the first commercial 3D game delivered by the internet. Those guys basically did their own thing with very little Bungie input (save for massaging and approving the initial plot-treatment). [note 2]. Isn’t it fitting, that at some of the axons players were given the opportunity to engage in live conversation with Melissa- a very nice touch. The communications logs will be available at the 27 … In 2552, an alien artifact splits up the UNSC AI Melissa into three parts. I love bees.  Stewart described writing for the game as more enjoyable than writing printed fiction, both for the money and the unique experience of ARGs as opposed to other media: The audiences that we built for those campaigns are having a different experience. If answered correctly, an audio clip would be released and a number would be added to the counter of the website. Even although I personally would have liked to see more challenging puzzles, I concede that the puppetmasters were aiming for a market mainly consisting of new players, and thus decided for a more story orientated approach.
A player tried to answer a live call in the middle of. Okay you got me, it’s a great Transmedia Story. As SPDR attempts to fix Melissa, random dumps from Melissa's memory began to spill into the website, largely detailing Melissa's history and revealing the presence of a malicious Trojan-horse virus known as the "Pious Flea." And the phones are ringing. The next major plot advancement came August 10th, when “the medium has metastasized”.
 Players eventually figured out the coordinates referred to pay phones and the times to when the phones would ring; one player in Florida stayed by a phone while Hurricane Frances was minutes away in order to recite answers to prerecorded questions. I haven’t given up on scriptwriting either, I hope to complete a new draft of a script for a competition at the end of March. Finally, several key elements of i love bees, including Melissa, the UNSC Apocalypso,and the deep-space artifact are included in the officially canon Halo Encyclopedia while SPDR is set to appear in Halo Infinite, retconning previously existing canon to some degree. Alarmed, Dana announces that she is removing herself from the situation and is taking a previously planned trip to China earlier than expected.
Persons who answered the calls needed to show they were part of the game by answering basic questions (e.g.
Durga is taken in by a boy named Jersey, who realizes he has “God's own spyware” and uses her to spy on the hot girl in the building, Jan. With the assistance of other characters revealed by audio chapters, the fictional protagonists break into a secure military installation and manage to deactivate a Forerunner device which is implied to begin the firing sequence of the Halo installations.
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