Boost your following & reach with an expert Ditto Music social media campaign. We’ll prepare a new article that contains some more advanced strategies for gaining exposure on niche music soon. Facebook has allowed the option for videos in place of cover photos and profile pictures. Aphex Twin is a strange entity, as bands go. If you’re making ‘niche musical forms’ then you can’t expect to grow a large following.. it’s niche. This is a reactive way of posting, which doesn’t require much planning beforehand. Fans were still confused though, as many thought that these track titles were coded messages that had to be deciphered. Unknown artists could have the best songs, but people won’t find them unless they use some form of marketing. Fans were instructed to visit these billboards and open the group’s website on their phones. Considering the album’s cover was merely an itemised receipt for the album, you could forgive fans for still being confused. Live streams aren’t just resigned to Facebook, both Twitter and Instagram also have live option well worth taking advantage of. This provided Lee with multiple opportunities to monetize his content in a culture of music piracy, where most listeners tend to pivot towards free streaming over music purchasing. If you’re a smaller or niche artist, the below strategies won’t be all that useful to you. Get all information and news about your music and products out to relevant media and public. Gillette’s campaign is a great example of how brands can approach and voice their support for sensitive social issues with the greatest impact on their brand awareness. But when their next albums were released, the heat was turned up a bit. Days later, his Aphex Twin logo began to appear in New York. The record seemed to be titled Boys Don’t Cry. Music PR campaigns can also be drawn up around a piece of news. When Frank Ocean released his debut record Channel Orange in 2012, fans fell in love with the rapper. Such is the power of video content; many bigger social players will edit still images into a video - rather than post as an image gallery - to ensure maximum engagement. 50 Cent and Kanye West were already friendly rivals in the world of hip-hop with 50 Cent’s The Massacre losing the Grammy for best rap album to Kanye for Late Registration in 2006. Join 22k other artists following us on Facebook, Trusted by over 100,000 artists & labels across the world. This campaign idea ties in nicely with short video content and live video mentioned above, either of which offers a way to share your behind-the-scenes insights. The hype was well and truly built by the time friday came about. With the success of games like Pokémon Go in recent years, the idea of media changing based upon your location probably sounded like some of technophile fever dream to the masses back in 2013. It’s also important to bear in mind that most social users are active from their phones, and might not in an ideal location to listen to the audio on your video. He has managed to attract a large audience to his highly popular snapchat account @djkhaled. Polls are an increasingly popular way to boost reach on your social media pages for several reasons. whitemay / Getty Images. How social media has affected the music industry, 14 Examples of Product Placement in Music Videos, Ed Sheeran- Music and marketing campaign analysis. Quality is equally as important. In much the same way that Radiohead embraced the Internet with their previous albums, Yorke decided to embrace piracy, and make people pay to download his albums using a service that would usually be used to steal an album. Scroll down to discover some of the best social media post ideas to help you reach and engage with your followers. 2000’s Kid A was already highly anticipated, but Radiohead’s decision to market the album entirely online, making it the first album to be done in such a way, made the anticipation that much greater.
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